How Keds Is Gaining Ground From Salesforce Commerce Cloud Tool

As brands compete — and falter in many cases — to create the ultimate omnichannel experience, Keds has incorporated multichannel integration seamlessly. One reason behind that: Keds implemented Salesforce’s Commerce Cloud solution in 2014. Since then, the footwear brand said it has experienced 30 percent sustained revenue growth, as well as a 19 percent year-over-year increase in conversion rates. The Salesforce Commerce Cloud aims to craft frictionless shopper experiences across...

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