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Amber Baldet flings an oversize yellow die atop a display counter at a Best Buy near Times Square in Manhattan.

Five.

"It's odd," says Baldet. The outcome dictates her choice of laptop. Today she's making all her decisions this way--a precaution intended to confound any trailing spies. Dressed in an army-green flannel shirt and black leather boots with studs, Baldet selects a $249 Lenovo computer, the "odd" designee, vs. a neighboring $169 "even" option.

"You sure you don't want to roll...

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