How Instacart Is Ramping Up Its Grocery Strategy To Fend Off Amazon

After Amazon acquired Whole Foods last year, Instacart has seen an uptick in digitally invested grocery partners.

Amazon’s announcement last June of its plan to buy Whole Foods served as a wake-up call to grocers that the threat of e-commerce could no longer be ignored. And grocery-delivery startup Instacart, known for its same-day delivery from big-box supermarkets, was ready to help.

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