How IDG got 38 percent of ad blockers to whitelist its sites

Tech publisher IDG can’t ignore ad blocking. On average, a quarter of its visitors block ads on its tech publications, which include CIO, Computerworld, Macworld and PCWorld. That’s roughly in line with the industry. But the ad blocking percentage can go as high as 45 percent on its sites in Germany, where it’s been estimated that 30 to 50 percent of internet users employ an ad blocker.

But the company’s had success fighting back against ad blockers thanks to a tough-love...

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