How Harvard Business Review uses digital to grow its print subscriber base

Harvard Business Review has always been defined by its print product. But after years of focusing principally on direct mail for marketing, it has turned to digital content and digital marketing to boost subscriptions.Harvard Business Review launched a premium, subscriber-only newsletter to increase content consumption, moved the archives of its visuals library and Big Ideas editorial series behind a paywall and has begun developing a subscriber-only video series. It’s also invested in...

What feeling does this article give you?

#hashtags to follow:

Harvard Business Review [+]    Big Ideas [+]   

More #news: