How Gorillaz infused East LA, Mexican culture into Demon Dayz Festival

British band Gorillaz hosted their first Demon Dayz Festival in the United States this weekend, and they chose as their venue Pico Rivera Sports Arena.

That’s not even in the major metropolitan area of downtown Los Angeles. Nowhere near the popular festival site Exposition Park. The band didn’t even go with another major, probably better known city like New York. They chose Pico Rivera.

And, most likely in celebration of the locale — Pico Rivera sits right next to East LA and Whittier,...

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