How Girlboss plans to use events to sell digital subscriptions

Girlboss’s digital events audience may soon outgrow its physical events audience. In late November, the women’s business and lifestyle publisher will host its fourth paid event, the two-day Girlboss Rally, held in Queens.

Girlboss is expecting about 2,000 attendees, about 800 of whom will be paying at least $295 per ticket to see panel discussions and presentations featuring the likes of Ellevest founder Sallie Krawcheck, Equinox founder Lavinia Errico and fashion designer and executive

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