How Fake Reviews Are Ruining Amazon

When shopping online for the best cell phone case or dog bed amongst a sea of options, I usually head to Amazon to research user reviews and recommendations. Millions of other consumers rely upon Amazon for this same purpose but lately, questionable reviews have been diluting the trustworthiness of Amazon star ratings and search results. Amazon is fighting back. Here’s what you need to know about those buying and selling fake reviews and how you can avoid getting swayed by them.

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