How Education Policy Waves Shape Ed-Tech Products

The goal of an education startup is no different than startups in another sector: find a need great enough that someone will pay to solve it.But market needs are not solely defined by the whims of a potential buyer or their ability (or lack thereof) to be influenced by marketing efforts. The buyer's needs-- especially in education--are often shaped by the policy context of the system.The current congressional debate for reauthorizing the Elementary and Secondary Education Act (ESEA), the...

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