How Does the Impossible Burger Look and Taste Like Real Beef?

This is a guest post from Mark R. O'Brien, University at Buffalo, State University of New York. This piece reflects the views of the author. People eat animals that eat plants. If we just eliminate that middle step and eat plants directly, we would diminish our carbon footprint, decrease agricultural land usage, eliminate health risks associated with red meat and alleviate ethical concerns over animal welfare. For many of us, the major hurdle to executing this plan is that meat tastes goo

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