How Disney Is Promoting ‘Star Wars’ in China

Disney has a secret weapon for promoting ‘Star Wars’ in China, and it’s not a light saber. Lu Han, a Chinese pop star and former boy band member is Star Wars’ new ambassador to China, the company announced this week.

In a post on Chinese microblogging site Weibo WB , Star Wars, the film franchise owned by Disney DIS , wrote that “super idol” Lu Han had endorsed the seventh chapter in its movie series,...

#videos

What feeling does this article give you?
Joy
Disgust
Fear
Anger
Sadness

#hashtags to follow:

Disney [+]    Star Wars [+]    China [+]    Lu Han [+]    Weibo [+]    DIS [+]   

More #news: