How Disney Is Promoting ‘Star Wars’ in China

Disney has a secret weapon for promoting ‘Star Wars’ in China, and it’s not a light saber. Lu Han, a Chinese pop star and former boy band member is Star Wars’ new ambassador to China, the company announced this week.

In a post on Chinese microblogging site Weibo WB , Star Wars, the film franchise owned by Disney DIS , wrote that “super idol” Lu Han had endorsed the seventh chapter in its movie series,...


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