How Danica Patrick’s Style Evolved from Sex Symbol to Coveted Fashion Brand Builder

Danica Patrick, the trailblazer who proved that women could race cars as fast as men, today will walk away from the sport as a professional driver at the Indianapolis 500. After the race, Patrick, one of the most successful female athletic endorsers, will have time to focus on her other interests: fashion and wellness. The 36-year-old — who became marketing gold as a sex symbol in several Super Bowl ads with longtime sponsor GoDaddy and as a fashion force with watchmaker Tissot — plans...

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