How ‘Crazy Rich Asians’ Hooked A $34M #GoldOpen At The Box Office

This weekend director Jon M. Chu and Warner Bros. took what might have appeared to be a niche genre proposition on paper and turned it into a cultural moment. Crazy Rich Asians, based on Kevin Kwan’s bestselling novel, earned $25.2M at the domestic weekend box office, and $34M over five days, a gross that isn’t that far from another August female-skewing hit, DreamWorks’ The Help which opened to $26M over three, $35M over five and legged out to $169.7M. In a prepackaged…

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