How can UK retailers grab a slice of the programmatic pie?

US retailers are buying into programmatic in their droves because in today’s digital age, they recognise a savvy advertising strategy is critical. In fact, the industry spent 70% of digital display budgets on programmatic this year and will spend $3.71bn on programmatic digital display ads overall in 2015. And the technology makes up as much as 100% of advertising spend in commodity retail segments or those with high shipping costs.

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