How Behavioral Analytics Changed Disney World Forever

Even though a visit to Disney World is magical, planning the trip there used to be anything but. Every single experience from booking the trip to buying ride tickets had to be done separately. Plus, tickets had to be printed and brought to the park every day.

Once in the park, guests had to find a map, plan out the day, and figure out how to find everything. When they eventually found the right place, they were greeted with what looked like a mile long lineup.

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