How are traditional businesses coping in the internet age?

The fact that the web is playing an increasingly important role in the way modern small businesses engage with their customers is nothing new; indeed, many small businesses started in the last 10 years probably wouldn't exist if it weren't for the internet.

Less well known, however, is the way in which well-established and traditionally technology-averse businesses are embracing the channel.

Take for example the classic car business. Until fairly recently, people looking for these cars...

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