How Amazon pulled off its biggest Prime Now launch ever

People were surprised when Amazon launched its two-hour delivery service, Prime Now, in Singapore last month. Unlike other countries where it launched Prime Now, the e-commerce giant didn't have a retail presence here to begin.

So going from no Amazon at all to the ultra high pressure two-hour Prime Now delivery service certainly raised eyebrows.

SEE ALSO: Amazon's new Prime Now warehouse in Singapore is absolutely massive

Customers responded by calling for an avalanche of orders on launch...

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