How Amazon has flicked Netflix in India

Despite entering India a year after Netflix, Amazon’s Prime Video service has pipped the former.

At the end of 2017, Prime held nearly 10% of the total over-the-top (OTT) streaming market with over 610,000 subscribers, according to data shared by London-based IHS Markit with Quartz. In comparison, Netflix, which launched its video service in India in December 2016, controlled only around 8% of the market.

India accounted for the highest number of Prime members in a debut year, growing...

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