Amazon Prime Day is aptly named. To psychologists, a prime is a cue in the environment that stimulates a behavior--even if the actor isn’t aware of its impact.
Prime Day stokes the fires of consumption among bargain-hungry shoppers. But it's not just the prospect of saving some bucks that keeps this event front and center in America. Amazon knows how to tap into what drives today’s shopper.
The following factors all contribute to the feeding frenzy on Prime Day:
A need for stimulation...