How Alibaba turned an obscure, made-up Chinese holiday into a $14.3 billion shopping extravaganza that's bigger than Black Friday

Alibaba turned Single’s Day, the Chinese holiday for the single-set, into a huge economic opportunity through a savvy marketing blitz.

The company raked in $5 billion during the first 90 minutes of the sale, totaling $14.3 billion in just 24 hours largely through its online shopping platforms, and

Students at Nanjing University first celebrated Single’s Day in 1993 as an appreciation of, you guessed it — being single. They picked November 11 (11/11) as an ode...

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