How Alibaba created the world’s biggest online shopping day

For most of the world, this Friday will be just another day. But in China, internet users will be throwing money at their screens. At the end of the day, Chinese users will almost certainly have set a new record, spending more money online in a single day than has ever been spent before anywhere.

Why? Because all of the ones in the date – 11/11 – reminded some college kids of loneliness.

How Singles Day got started

Nanjing University, the possible birthplace of the original Singles...

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