How a Simple Ribbon Took AIDS From Taboo to Trendy Cause

Roman Mars’ podcast 99% Invisible covers design questions large and small, from his fascination with rebar to the history of slot machines to the great Los Angeles Red Car conspiracy. Here at The Eye, we cross-post new episodes and host excerpts from the 99% Invisible blog, which offers complementary visuals for each episode.

This week's edition—about the origin of the AIDS awareness ribbon—can be played below. Or keep reading to learn more.

By the late 1980s, AIDS had been in the

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