How a Bollywood track ended up in Apple’s latest commercial

“Unexpected” might be the most appropriate word to describe every new advertisement put out by Apple. Just a few days ago, the company released a Spike Jonze-directed surreal commercial for their HomePod. And now, the latest advertisement for the iPhone X features famed Bollywood composer Rahul Dev Burman.

The edgy visuals in the video above, which depict the phone’s face-recognition system, are accompanied by a track that may sound all too familiar here in India.

To be sure, the...

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