How 29Rooms, Refinery29's Instagram Playground, Came To Be

It's hard to sum up 29Rooms, Refinery29's interactive space of 29 individually curated, artist-collaborated rooms, into one, succinct definition. That's why Albie Hueston, Refinery29's creative director, opts for an amalgam of descriptors.

"29Rooms blurs the lines between an art exhibition, a fun house, and a choose your own adventure novel," Hueston explains.

This weekend, 20,000 people will travel to a warehouse in Williamsburg, for the (now sold out) third year of 29Rooms. Take note:...

#social

What feeling does this article give you?
Joy
Disgust
Fear
Anger
Sadness

#hashtags to follow:

Albie Hueston [+]    Hueston [+]    Williamsburg [+]   

More #news: