‘Home run for us’: Inside Chase’s in-house agency

Kristin Lemkau, the chief marketing officer at JPMorgan Chase, prefers a “healthy tension” when it comes to ad agencies. It began in 2015, when the company launched Inner Circle, an internal agency, as part of its marketing department. Inner Circle began with doing mostly creative, but has since expanded to almost every part of marketing for the JP Morgan, Chase and JPMorgan Chase business lines.

Inner Circle’s launch was a major move, leading to a serious decline in JPMorgan...

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