Hit Makers is a terrific look at what makes a hit, from the Mona Lisa to Donald Trump

A few months ago, Vox asked a seemingly simple question: Why is the “Mona Lisa” so damn famous? Is it really that much better than all the other art in the Louvre? The museum contains some of the finest artworks in the world; what makes one particular painting an unmissable, unforgettable icon, while others are something a bored museum-goer can stroll right past without a twinge of guilt?

My colleague Phil Edwards was able to trace the “Mona Lisa’s” particular path to fame — the...

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