Hit Instagram Account ‘The Shade Room’ Unveils First Original Series Slate

The Shade Room (TSR), a buzzy Instagram account founded in 2014 to celebrate black culture and furnish entertainment gossip, is getting into the original content business.

The company’s first original shows will roll out later this year — developed by an all-female production team — exclusively on Instagram. The Shade Room, which was founded by 28-year-old entrepreneur Angelica Nwandu, counts 15 million followers and receives 1.5 billion impressions per week.

The slate comprises three...

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