Here’s What Hot New App ‘tbh’ Gets Right About Anonymity That Sarahah Doesn’t

The iTunes App Store has a new king of the hill. Last week, a new app called tbh (lower case) moved into the top spot on the iTunes App store. It's a teen-focused anonymous social app similar to previous ephemeral hits like Yik Yak, Secret, and, most recently, Sarahah. But it takes a big twist on the formula that might make it more durable.

Mashable's dive into the app shows a platform that, while anonymous, has strict guardrails that enforce relentless positivity. Instead of allowing...

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