Hearst is building a 12-person research team to boost engagement

When Troy Young took over as president of Hearst Magazines in July, one of his to-do list items was looking at ways to streamline its magazine operations and integrate several of the previously separated print and digital teams. To that end, the company is increasingly using data to make editorial decisions, with help from a new 12-person research team.

Pure audience scale is still important to publishers like Hearst, which is still growing; monthly unique visitors rose to 128.2 million in...

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