Hearst Digital’s Troy Young On The ‘New Realities’ Of Understanding Consumers, Creating Audiences

PALM SPRINGS, Calif – After acquiring greater scale by purchasing Rodale’s global content business, Hearst still has to compete in an era when “everyone’s a content publisher” and some digital platforms are easier for advertisers to engage with than others.

It’s against this backdrop that Troy Young, Global President, Hearst Digital Media, views the ever-evolving role of the Interactive Advertising Bureau during a time of what he calls “incredible” change.

“I’m an...

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