Head of adidas Global Basketball Explains Why James Harden Is Worth $200M USD

NBA player James Harden has been making headlines for recently signing with adidas in a massive $200 million USD deal shortly after his contract with Nike had expired, which entails heavy involvement in product design and a brand new signature collection on top of assuming a huge role in basketball marketing. Portland Business Journal called adidas' Head of Global Basketball Chris Grancio for a short interview to discuss the details surrounding the new relationship between the

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