Have HTML Newsletters Lost Their Mojo?

With continuously dropping open and click rates, it’s easy to think that emails and newsletters are not a valid comms vehicle anymore. Here’s a few stats to prove that email marketing is in fact here to stay, and it’s you, the brand, that need to adapt your approach to keep in the game.

Did you know?

33% of opens are from an iPhone, with Gmail being the second most popular at 15% (Source: Litmus) 55% of emails are now opened on mobile devices as opposed to 8% in 2011 (Source: Litmus)...

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