Have HTML Newsletters Lost Their Mojo?

With continuously dropping open and click rates, it’s easy to think that emails and newsletters are not a valid comms vehicle anymore. Here’s a few stats to prove that email marketing is in fact here to stay, and it’s you, the brand, that need to adapt your approach to keep in the game.

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33% of opens are from an iPhone, with Gmail being the second most popular at 15% (Source: Litmus) 55% of emails are now opened on mobile devices as opposed to 8% in 2011 (Source: Litmus)...

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