Gwyneth Paltrow’s Goop posted a defense of its jade eggs for vaginas. It’s a mess.

The lifestyle company is fighting back, and missing the point.

Gwyneth Paltrow’s Goop, a lifestyle company dedicated to helping women find health “solutions,” has become an easy target for medical bloggers and journalists who relish a good take down.

The pile-on keeps happening because Goop keeps making claims that beg for debunking: from bogus “energy healing” stickers purported to be made up as the same material as spacesuits (they’re not), to the claim that negative emotions...

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