Grailed & Bowery Football Club Explore the Convergence of Sports & Fashion

Expanding beyond its services as a curated community marketplace, Grailed teamed up with Bowery Football Club to create two limited edition soccer kits.

The main goal of the collaborative project was to reinterpret the Grailed brand through the lens of sports and to investigate the growing convergence of sports and fashion. Speed served as a main aesthetic focus, as elements of car racing are meshed with sportswear outfitting found in the sport of soccer. The "Monaco" and "Daytona" soccer...

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