Google Said To Be Using Search To Help Media Firms Keep Readers

Users of Alphabet's (GOOGL) Google who subscribe to newspapers will find articles from those publications appearing higher in their search results, part of the tech giant's efforts to help media companies find and retain paying readers, sources told Bloomberg Wednesday.

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Google also will begin sharing search data that show who's most likely to buy a subscription, said people familiar with the matter who asked to be anonymous because they weren't authorized to speak publicly. Google...

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