Goodbye loyalty card, hello Ramallah startup

The Swipt team, from L to R Yunis Hawash, Omar Johari, Mohammed Amleh and Susan Darali. (Image via Ahmad Daghlas)When Mohammed Amleh left a well paid job in in the loyalty card business, in San Francisco, to return to Palestine to launch a startup, people thought he was crazy.Launched this year in Ramallah the Swipt application is a gamified mobile loyalty solution which allows small to medium sized businesses create their own customized programs.Whereas traditional loyalty programs are...

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