Goodbye Black Friday

(NBC News) – Amazon, the world’s largest retailer, is among those no longer waiting for the single-day shopping bonanza known as Black Friday.

They’re joining the trend of those taking part in Black November instead.

“They’re taking advantage of this trend and wanting to make sure they’re engaging the consumer that’s already eager to shop for the holiday season,” notes Ana Serafin Smith of the National Retail Federation.

Several surveys agree consumers are eager, with more...

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