GM brings Maven car sharing startup to Toronto, aims for millennial generation

TORONTO _ General Motors Co. is bringing its Maven car-sharing business to Canada for the first time as part of the Detroit-based company’s broader strategy for navigating through a rapidly changing automotive world.

Toronto will be the first city outside of the United States to offer GM’s Maven City app-driven service, which has grown rapidly to 17 American cities since it was launched two years ago in New York City.

The app enables Maven members to reserve cars by the hour, day, week...

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