Gigi Hadid Promotes Body Positivity as the Face of Reebok’s #PerfectNever Campaign

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Fresh from her recent collaborative exploits with Tommy Hilfiger, Gigi Hadid has now been announced as the latest face of Reebok’s #PerfectNever campaign.

Launched back in July with former UFC champion Ronda Rousey, the movement aims to spread a message of body positivity while promoting the health benefits of exercise. Hadid, a self-confessed fitness fanatic,  has spoken out against body shamers in the past and joins the...


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