Giant YEEZY Season 6 Advertisements Appear in Times Square

Following the recent viral Season 6 campaign, the YEEZY camp has returned with a new marketing ad seen in New York’s Times Square.

Taking over numerous billboard spaces, the new promotion features screenshot images of model Yovanna Ventura, who also took part in the social media takeover. For those that can remember, this new seasonal plug bears resemblance to the brand’s Instagram poster takeover, which saw screenshot images of Kim Kardashian’s Instagram pasted citywide.

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