‘Frozen’ A Mixed Blessing For Licensed Merchandise As Business Changes – Report

Hard to imagine that anyone in the licensed merchandise business would have a bad word to say about Disney’s huge success selling Frozen-related toys, clothing, and other merchandise. But many people consider it “both a blessing and a curse,” according to the latest annual industry study from the International Licensing Industry Merchandisers’ Association (LIMA). On the plus side, the broad array of stuff with images or connections to the film “brought the...

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