From Yahoo to Altaba? What Altaba Can Teach Entrepreneurs About Changing a Business Name

It was recently announced that Yahoo’s post-Verizon sale remains would be renamed Altaba. While discussion continues to swirl around the company and the future of its leadership, there’s another conversationabout the new business name.

According to an anonymous source familiar with the matter, “Altaba” is a combination of “alternate” and “Alibaba.” (Yahoo currently has a 15 percent stake in Alibaba Group Holding Ltd. with holdings worth about $35 billion.)

Choosing a new...

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