From Apple To Advocacy: Why Media Arts Lab Is Doubling Down On Social Impact

With a new leadership team and a renewed focus, Apple’s long-time ad partner is looking to take its brand of marketing for good mainstream.

For the past few decades, it’s been best known as Apple’s ad agency. The partnership between the Cupertino tech giant and TBWA\Media Arts Lab has been among the tightest ever between an agency and a brand. Read any Steve Jobs biography and you’re sure to find TBWA\MAL’s creative chairman Lee Clow.

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