Frank Luntz tells Republicans: Call Obamacare repeal “repair” instead

Frank Luntz (Credit: AP/Rogelio V. Solis)

Republicans’ most prominent pollster and communications strategist is advising the party to shift its language on Obamacare from “repeal” to “repair,” now that the GOP controls both chambers of Congress and the White House.

Republicans in Congress voted to repeal or defund the Affordable Care Act more than 50 times under President Barack Obama. They won several elections at every level by pledging to quickly repeal the health insurance...


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