Framing the In-Store Vision Online: What Warby Parker Can Teach Digital Merchants (Part 2)

If online retailers are expected to see the world through the frames of experience-seeking consumers, then they would benefit from doing so through those of Warby Parker.

The competitively priced online eyeglass-frame maker, launched in 2010, has transformed what was an essentially physical, and often colorless, shopping experience into a highly engaging digital one. Five years after launching, Warby Parker is a beloved brand valued at an estimated $1.2 billion.

Today physical stores are a...

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