Fox Networks Group Focus: Audience Target Optimization, Reducing Risk With Guarantees

The OpenAP audience-targeting consortium of Fox, Turner and Viacom has made it a lot easier to talk about advances in the traditional television ecosystem. And while last year’s Upfront was “very, very strong” for Fox, “this Upfront is going to be exponentially more powerful about focusing in on this type of conversation about precision audiences,” says Noah Levine, SVP, Audience and Automation Solutions, Fox Networks Group.

Advertisers are looking to solve two particular types of...

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OpenAP [+]    Fox [+]    Turner and Viacom [+]    Upfront [+]    Noah Levine [+]    SVP [+]    Audience and Automation Solutions [+]    Fox Networks Group [+]    Advertisers [+]   

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