Four Strategies For Firms In A Declining Industry

Discussions of strategy for shrinking industries usually focus on divestment or harvest strategies, but there is a range of alternatives.” Michael Porter showed that “the range of strategies can be conveniently expressed in terms of four basic approaches” in the Competitive Strategy Techniques for Analyzing Industries and Competitors book.

Key Discussion:]

There are four basic alternative strategies for firms in a declining industry. These are Leadership, Niche, Harvest, and

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