Forrester Survey Of ANA Members: Addressable TV At Inflection Point, Will Grow Rapidly

SAN FRANCISCOBased on a survey of 88 Association of National Advertisers members and the Everett Rogers innovation adoption model, addressable television advertising has reached its inflection point and will grow quickly. This is because 15% of respondents regularly include addressable in their TV plans while another 35% have experimented with it.

“These numbers to me really indicate that we’re at that inflection point, and after all these years of talk and headlines, conferences...

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