Forging An Emotional Connection With Customer Stories

The marketing pundit machine has been extolling the virtues of brand storytelling for some time now. Media outlets across the web have touted the idea of using of storytelling techniques to improve marketing content’s ability to forge an emotional connection with readers and stick in their minds.

As I read these articles, I wondered what marketers meant when they spoke about using storytelling for technology marketing. So I posed the question to a number of marketers who, in their

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