Forget Black Friday: Holiday shopping is already underway

(NBC News) — Whether you like it or not, the holiday shopping season is here.

Retailers are giving shoppers a reason to start early.

“Most retailers by now have already rolled out their holiday specific sections in their stores and are even starting to promote specific gift items that they may have on sale,” notes the National Retail Federation’s Kathy Grannis Allen.

Target, Walmart, Toys-r-Us, Macy’s, Kohl’s and others have announced holiday sales, discounts on thousands...

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